The Fascinating History Behind Design Thinking by Prof. Ezri Tarazi
The Strong Startup Podcast #2

In this episode of the podcast, I got a chance to chat with Prof. Ezri Tarazi, a world-renowned industrial designer, theorist of Design Thinking, and serial startup co-founder. Prof. Tarazi has been consulting the Israeli government on innovation programs in the industry for almost 20 years and co-founded the IDEO branch in Israel.


Prof. Tarazi, together with the Penza Group, has developed a novel approach to solving problems called “The Y357 Code”. The approach draws on elements of Design Thinking, Lean Startup, and Agile methodologies. Check out the podcast for more info about this novel approach!

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